Discover the Power of Flavour Innovation
At V.LAB, we specialise in bringing your product ideas to life. Anything is possible. Whether you’re a leader in a large established operation or looking to bring your new vision to life – we can help you achieve the next phase of growth.
Shaping the Next Phase of Your Growth
We specialise in bringing your product ideas to life. Anything is possible. Whether you’re a leader in a large established operation or looking to bring your new vision to life — we can help you achieve the next phase of growth.
Our Capabilities
From formulation to flavour, we help you build products that stand out.
Collaborative Development
Partner closely with our food technologists and innovation team to refine every detail.
Custom Formulation
We build solutions from the ground up, tailored to your product vision.
Product Matching
We analyse market products in the market to align with your strategy.
Ready Ingredient Access
Instant access to over 15,000 flavours, natural colours, and ingredients to create unique, market-leading products.
Our unique facility, you can visit
We’re dedicated to your success, and we’ve invested in a complete flavour lab where you can experience and experiment — to bring your dream range to life. Speak to us about booking a product development discussion. We can include a V.LAB visit and introduction to some of our food and nutrition specialists.
[ Coming soon! – New Product Enquiry Form ]
please contact sales@victus.com.au
Why V.Lab Stands Out
From concept to creation, we transform bold ideas into market-ready experiences.
Cutting-Edge R&D
Harnessing the latest science and technology to push the boundaries of what’s possible, turning bold ideas into groundbreaking products.
Sustainable Approach
We innovate with care—integrating eco-conscious materials and processes without compromising performance or quality.
Tailored Solutions
Every formula is designed from the ground up to reflect your brand’s unique identity, ensuring a perfect fit every time.
Proven Expertise
Backed by decades of combined experience from world-class scientists and flavor specialists, delivering excellence you can trust.
Frequently Asked Questions
Everything You Need to Know About Victus.
Why bring your ideas to V.Lab?
V.Lab is where great beverage ideas take shape — a dedicated space to explore, experiment, and refine flavour concepts with the guidance of our expert team.
Who can access V.Lab and what services are available?
V.Lab is open to food, beverage, and wine producers of all sizes who want to innovate and stand out. Our specialists offer flavour development, beverage prototyping, application support, and technical expertise to help transform ideas into market-ready solutions.
What is V.Lab?
V.Lab is our collaborative innovation hub — a creative environment designed for brands to develop and test new flavour and beverage concepts using advanced technology and expert guidance.